Tatty Teddy has already taken to the toy aisles - now it's making its own.
Brand owner Carte Blanche Group is opening its first retail store this June in The Marlands Shopping Centre, Southampton.
The store will showcase Carte Blanche's full range of brands and licensed consumer products, including toys from licensees Worlds Apart, Ravensburger, Flair and much more.
It will be launched and managed under the guidance of retail expert Terry Harvey, who has seven stores, including Occasions in Royal Wootton Bassett.
"The Marlands is a busy family shopping environment in a key location, open seven days a week and an ideal location to showcase Carte Blanche's multi-generational brands," read a statement.
"The fragmented retail environment and the growing strength of online retailers means that there are fewer 'bricks and mortar' outlets with available space to dedicate to full brand presentations. The Carte Blanche store will serve as a 'Centre of Excellence' for the company's full portfolio of brands."
Alister Marchant, Carte Blanche CEO, commented: "Carte Blanche are experts in developing sentiment character brands and innovative, fun products. However, having our own store will allow us first hand to understand how consumers engage with our brands.
"The store will also offer great opportunities for R&D, product launches and point of sale solutions, as well as the opportunity to get under the skin of the issues our retailers face."
Stephen Haines, Carte Blanche Group Founder and Chairman, added: "Our brands are about sharing sentiment and having fun and we intend to do just that within our new store.
"Whether you're coming in to buy a last minute greeting card or to meet Tatty Teddy or some of our talented artists at one of our family fun days, you're guaranteed an experience to remember.
"We all get caught up in the day-to-day but the great thing about retail is it can offer some fun experience and much needed theatre in challenging times."
Carte Blanche was founded in 1987.
