David Beckham has helped sledge sales soar after being photographed using them with his sons in the snow.
And the products will be on display at Spring Fair 2013 this week, courtesy of distributor TKC.
The firm says sales rose after Beckham was spotted using TKC sledges while tobogganing on London's Primrose Hill.
"If it’s good enough for David Beckham and his boys, it’s good enough for the rest of us," read a statement from TKC.
"It seemed that the whole world knew of the Beckhams’ technology-packed snow sledge choice, thanks to big spreads in the Daily Mail, The Sun and the Mirror, among many other publications.
Source:
http://www.toynews-online.biz/news/38154/SPRING-FAIR-2013-Beckham-causes-sledge-sales-rise
