Sales at Khadi Gramudyog Bhawan, New Delhi have zoomed 125 per cent in October compared to sales in the same period last year, according to a statement from the Ministry of Micro, Small and Medium Enterprises.
“This follows a call by Prime Minister Narendra Modi in early October to the youth to buy atleast one khadi product,” the statement notes.
Khadi & Village Industries Commission (KVIC) has also risen to the occasion by renovating the Khadi Gramudyog Bhawan, New Delhi.
It will ensure that a wide variety of khadi and village industry products are showcased such as designer wear, home furnishing, upholstery, woolens, bridal wear, sarees, office wear, etc.
In order to offer a youth-centric focus, KVIC extended a special discount for students on the occasion of International Youth Day and Gandhi Jayanti.
KVIC is also taking khadi to schools, colleges, universities, IITs, ITIs and other institutions by organising college fest, fashion shows, awareness programmes and competitions to attract the youth.
KVIC has been a long time supplier of Khadi products to railways and defence and with opening of defence sector for domestic manufacturers, KVIC is in process of gearing up to explore this sector aggressively.
