In-store and TV drive set to bolster Stack-a-Bubble throughout Easter period and again in May.
Character Option's new bubble brand, Stack-A-Bubble, is set to make waves in-store with a high visibility campaign both at point of sale and on TV.
Each Stack-A-Bubble Tube's magic formula makes bubbles that you can really catch and stack, according to the firm. The formula allows for the bubbles to 'harden' after a few seconds meaning they can be caught and stacked as part of a whole new bubble experience.
The challenge for kids is to see how many bubbles can be stacked in one go? Whether playing on your own or with friends blowing bubbles has never been so much fun.
To bolster the new launch, Character has set about a high visibility campaign at the centre of which is a brand new TVC which runs throughout the Easter holiday period and then again through May.
In addition, 200 FSDUs have been placed across multiple retail channels, while extensive shelf space has been secured with 20-tube CDUs.
Mark Hunt, Character Options’ marketing manager, commented: “Already initial sales are strong for Stack-A-Bubble and with the Easter holidays and the TV campaign beginning we expected this to increase. At just £2.99 it’s the perfect way for kids to spend their Easter pocket money.”
The Stack-A-Bubble TV ad can be seen here.
