Crocs, Inc. announced several key management changes. These changes include the appointment of Bob Munroe to general manager of Crocs Americas region; Greg Sullivan to the new role of senior vice president of global business transformation; Scott Yuan to general manager of Greater China; and Michelle Poole to senior vice president of global product creation and merchandising.
Veteran footwear and consumer products executive Bob Munroe has been named the new general manager of Crocs Americas region. Before joining Crocs, Munroe spent 10 years with Reebok, most recently as president following the brand's acquisition by Adidas, and previously as senior vice president and general manager for North America; as vice president of sales operations; and as vice president of field sales. Since leaving Reebok, Munroe has led a number of startup companies, including most recently serving as president of IdeaPaint. As general manager of Crocs Americas region, Munroe will be responsible for managing the region's wholesale, internet and direct-to-consumer channels.
Former GM of the Americas Greg Sullivan is assuming the critical new role of senior vice president of global business transformation. In this role, Sullivan will help guide the company's ongoing cultural, organizational and strategic transformation. This will include helping to drive the creation of a merchant-led enterprise and more nimble global and regional organizations. Sullivan previously served as general manager of Crocs Americas region since joining the company in October 2013.
In Asia, the company has named Scott Yuan to general manager of Greater China for Crocs. Yuan is an experienced consumer products executive and has been serving as assistant general manager of the company's China business since earlier this year. He will be based in Shanghai and replaces Ted Lee, who will leave the company later this year.
Dale Bathum, chief product officer for Crocs since 2012, will transition product leadership responsibilities to Michelle Poole through November 20, 2014, when he will depart to pursue other interests. Under Dale's leadership, Crocs has added many silhouettes to its million pairs sold collection and has won numerous awards for product and innovation.
Michelle Poole has been appointed to the lead global role for product and merchandising, as senior vice president for global product creation and merchandising. Poole joined Crocs in August 2014 after five successful years as senior VP of product for Sperry Top-Sider. In addition to her merchandising role, she will assume all product responsibilities previously led by Bathum.
"Consistent with our previously stated intent of upgrading the management team, these changes will help us bring together global merchandising, design, development and product management to work as one team, with focus and purpose," said Andrew Rees, Crocs president. "Greg, Bob, Scott and Michelle are strong members of our management team, a team that we believe brings the necessary experience to achieve sustained profitable growth in our products, channels and geographies, to help unlock the full potential of the Crocs brand. We want to thank Dale Bathum for his important contributions in helping to evolve our product line since arriving at Crocs in 2009."
