Selected 'Ambassador stores' will get special POS and demonstration space.
DKL has selected a number of 'Ambassador' stores for its new Trix Tracks brand.
The stores will offer the full Wonderworld range on dedicated fixtores with demonstration units.
DKL will also be supporting the stores with special POS and demonstration space. This will be backed further by a high profile marketing campaign across all media.
Trix Tracks has been designed to be easy to build and play with. Children can mix the four different sets: Spin & Swirl, 2 Ways Flipper, Throw & Roll and Hammer Slammer. There is also an add on set.
The biggest sets each feature at least four trick features and come with three balls.
Source:
http://www.toynews-online.biz/news/38887/DKLs-Wonderworld-brand-makes-further-Tracks-into-retail
