Trade Resources Industry Views Upcoming Skylanders Rival Disney Infinity Has Been Delayed by One Month

Upcoming Skylanders Rival Disney Infinity Has Been Delayed by One Month

Upcoming Skylanders rival Disney Infinity has been delayed by one month.

The game and figures had been due for release on Friday, June 28th in the UK, but it will now arrive on Friday, August 23rd.

Furthermore, the move comes not due to development concerns, but instead after it was requested by retailers, reports MCV. 

Retailers wanted to see it released at a point when video games buyers are typically more active.

"The date became an issue in terms of them [retailers] asking, 'is there a better opportunity here?’,” Disney Interactive co-president John Pleasants told the New York Times.

Key market rival Skylanders Swap Force is due for launch this autumn, and Disney admits that getting to market ahead of Activision’s new toys and video game remains important.

Added Pleasants: "We think it's good to be first and really lean into the most important selling season of the year."

Source: http://www.toynews-online.biz/news/38434/Disney-Infinity-delayed-by-two-months
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Disney Infinity Delayed by Two Months
Topics: Toys