Coca-Cola European Partners (CCEP) is planning to increase the use of recycled plastic in all of its bottles by 50%, as part of the UK’s new sustainable packaging strategy.
The firm’s Great Britain (GB) business unit will work with local and national partners to increase the collection of packaging waste for recycling.
CCEP intends to increase the recovery and recycling of drinks packaging, in addition to reducing littering in the country.
The new strategy has been framed to focus on three major areas, including plans to double the amount of recycled plastic in its PET bottles over the next three years from the current average of 25% to 50% by 2020.
Coca-Cola will continue its partnership with Clean Tech that operates an advanced plastic bottle reprocessing facility in Lincolnshire, helping to increase the supply of recycled bottles to the customers.
The company will also launch multi-million pound communications campaign to encourage people on increasing recycling.
With a plan to reach to 35 million Britons by the end of this year, the campaign will also include a placing of new recycling message on bottles and promotion of recycling to six million people at festivals and events.
In addition, the company will work with governments of Great Britain and other to advance the current packaging recycling system.
The company will implement new plans to increase packaging collection and recycling rates, including recycling targets, deposit return schemes and extended producer responsibility.
Coca-Cola European Partners GB general manager and vice president Leendert den Hollander said: “We have ensured that all our bottles and cans are 100% recyclable; we have reduced the weight of our packs as much as possible; and have a long-standing commitment to use locally-sourced rPET and other recycled materials in our packaging.”
