Global Toy Import Value Trend from 2010 to 2012
Global toys import value increased year by year from 2010 to 2012. And the total import value of the three years amounted to 37.784 billion US dollars, 39.895 billion US dollars and 40.193 billion US dollars respectively, among of which, the import value of 2012 increased slightly by 0.75% year on year.
Global Toy Major Import Countries/Regions from 2010 to 2012
| No. | Import Countries/Regions | Import Value (Thousand USD) | Import Value Growth Compared 2012 to 2010 | ||
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|
| 2010 | 2011 | 2012 |
|
| 1 | USA | 11,916,515 | 11,527,881 | 11,545,197 | -3.12% |
| 2 | Germany | 2,275,505 | 2,669,542 | 2,517,016 | 10.61% |
| 3 | UK | 2,437,715 | 2,364,953 | 2,387,736 | -2.05% |
| 4 | Hong Kong | 2,285,455 | 2,228,510 | 2,284,463 | -0.04% |
| 5 | Japan | 1,659,572 | 1,905,208 | 2,089,156 | 25.89% |
| 6 | France | 1,803,227 | 2,015,203 | 1,877,735 | 4.13% |
| 7 | Canada | 1,198,852 | 1,209,874 | 1,316,966 | 9.85% |
| 8 | The Russian Federation | 860,780 | 990,491 | 1,232,337 | 43.17% |
| 9 | Italy | 1,124,411 | 1,134,485 | 993,363 | -11.65% |
| 10 | Australia | 772,734 | 853,514 | 928,429 | 20.15% |
| 11 | Belgium | 937,782 | 1,001,678 | 906,080 | -3.38% |
| 12 | Mexico | 688,635 | 810,379 | 825,465 | 19.87% |
| 13 | Netherlands | 747,661 | 771,262 | 796,383 | 6.52% |
| 14 | Czech | 610,385 | 762,582 | 794,967 | 30.24% |
| 15 | Spain | 936,148 | 911,713 | 793,257 | -15.26% |
| 16 | Poland | 460,268 | 502,840 | 498,958 | 8.41% |
| 17 | South Korea | 319,138 | 407,499 | 475,297 | 48.93% |
| 18 | Brazil | 313,257 | 396,993 | 401,966 | 28.32% |
| 19 | Denmark | 327,679 | 359,992 | 388,543 | 18.57% |
| 20 | Turkey | 285,557 | 419,339 | 369,286 | 29.32% |
The United States, Germany and the United Kingdom are the world's three largest toy import countries from 2010 to 2012. Among the global top twenty toy import markets in 2012, South Korea's import value of toy increased by 48.93% compared to that of 2010, which was the largest increase.
Global Toy Major Import Countries/Regions Market Share from 2010 to 2012
| No. | Import Countries/Regions | Import Value Percentage | ||
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|
| 2010 | 2011 | 2012 |
| 1 | USA↓ | 31.54% | 28.90% | 28.72% |
| 2 | Germany | 6.02% | 6.69% | 6.26% |
| 3 | UK | 6.45% | 5.93% | 5.94% |
| 4 | Hong Kong | 6.05% | 5.59% | 5.68% |
| 5 | Japan↑ | 4.39% | 4.78% | 5.20% |
| 6 | France | 4.77% | 5.05% | 4.67% |
| 7 | Canada | 3.17% | 3.03% | 3.28% |
| 8 | The Russian Federation↑ | 2.28% | 2.48% | 3.07% |
| 9 | Italy↓ | 2.98% | 2.84% | 2.47% |
| 10 | Australia↑ | 2.05% | 2.14% | 2.31% |
| 11 | Belgium | 2.48% | 2.51% | 2.25% |
| 12 | Mexico↑ | 1.82% | 2.03% | 2.05% |
| 13 | Netherlands | 1.98% | 1.93% | 1.98% |
| 14 | Czech↑ | 1.62% | 1.91% | 1.98% |
| 15 | Spain↓ | 2.48% | 2.29% | 1.97% |
| 16 | Poland | 1.22% | 1.26% | 1.24% |
| 17 | South Korea↑ | 0.84% | 1.02% | 1.18% |
| 18 | Brazil | 0.83% | 1.00% | 1.00% |
| 19 | Denmark↑ | 0.87% | 0.90% | 0.97% |
| 20 | Turkey | 0.76% | 1.05% | 0.92% |
Note: “↑”represents that the indicators listed continued to increase from 2010 to 2012, “↓”represents that the indicators listed continued to decrease from 2010 to 2012.
Judging from the market share, the import value in proportion of Japan, the Russian Federation, Australia, Mexico, the Czech Republic, South Korea and Denmark continued to rise, while that of the United States, Italy and Spain continued to decline from 2010 to 2012.
Global Toy Major Import Countries from Jan. to August in 2013
| No. | Major Import Countries/Regions | Import Value of Jan.-August 2013 (thousand US dollars) | Year-on-Year |
| 1 | USA | 6,306,643 | 1.54% |
| 2 | Germany | 1,550,858 | 7.34% |
| 3 | Japan | 1,244,552 | -3.15% |
| 4 | UK | 1,232,281 | -1.83% |
| 5 | France | 1,021,241 | 4.84% |
| 6 | The Russian Federation | 820,960 | 18.08% |
| 7 | Canada | 772,895 | 5.03% |
| 8 | Australia | 573,042 | 1.77% |
| 9 | Belgium | 565,486 | 13.14% |
| 10 | Czech | 564,107 | 25.39% |
| 11 | Italy | 481,307 | -8.05% |
| 12 | Netherlands | 469,517 | -2.65% |
| 13 | Mexico | 443,325 | -0.79% |
| 14 | Spain | 421,777 | 0.66% |
| 15 | South Korea | 349,819 | 16.64% |
| 16 | Poland | 340,952 | 22.59% |
| 17 | Brazil | 275,181 | -0.14% |
| 18 | Turkey | 239,757 | 0.27% |
| 19 | Austria | 223,085 | 3.01% |
| 20 | China | 221,402 | 54.78% |
From Jan. to August in 2013, global toy major import countries and regions were the United States, Germany, Japan, the UK, France, the Russian Federation, Canada, Australia, Belgium and the Czech Republic and etc. Among the global top twenty toy import markets from Jan. to August in 2013, the import value in Japan, Italy, the Netherlands, Mexico and Brazil all decreased slightly year on year.
Global Toy Export Trend Analysis from 2010 to 2012
Global Toy Major Export Countries/Regions from 2010 to 2012
| No. | Export Countries/Regions | Export Value (Thousand USD) | Export Value Growth Compared 2012 to 2010 | ||
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|
| 2010 | 2011 | 2012 |
|
| 1 | China | 10,087,485 | 10,827,046 | 11,450,207 | 13.51% |
| 2 | Hong Kong | 4,434,084 | 4,228,405 | 4,379,160 | -1.24% |
| 3 | Czech | 1,373,973 | 1,777,796 | 2,006,343 | 46.02% |
| 4 | Germany | 1,542,099 | 1,733,397 | 1,733,747 | 12.43% |
| 5 | USA | 706,783 | 822,639 | 962,836 | 36.23% |
| 6 | Mexico | 559,183 | 638,143 | 769,370 | 37.59% |
| 7 | Denmark | 614,290 | 736,588 | 713,024 | 16.07% |
| 8 | Netherlands | 625,677 | 771,378 | 708,071 | 13.17% |
| 9 | Belgium | 629,501 | 714,229 | 644,345 | 2.36% |
| 10 | France | 453,741 | 522,353 | 543,613 | 19.81% |
| 11 | UK | 452,306 | 508,505 | 480,603 | 6.26% |
| 12 | Taiwan | 379,608 | 428,162 | 468,871 | 23.51% |
| 13 | Italy | 426,308 | 455,971 | 401,399 | -5.84% |
| 14 | Spain | 410,845 | 413,662 | 390,000 | -5.07% |
| 15 | Vietnam | 155,756 | 193,712 | 352,319 | 126.20% |
| 16 | Indonesia | 289,980 | 273,259 | 347,068 | 19.69% |
| 17 | Hungary | 256,813 | 281,769 | 268,171 | 4.42% |
| 18 | Canada | 280,182 | 232,370 | 241,828 | -13.69% |
| 19 | Thailand | 227,604 | 202,981 | 203,024 | -10.80% |
| 20 | Poland | 92,188 | 141,902 | 174,075 | 88.83% |
China, Hong Kong and the Czech Republic are the world's three largest toy export markets from 2010 to 2012. Among the global top twenty toy export markets in 2012, Vietnam's export value of toy increased by 126.20% compared to that of 2010, which was the largest increase, followed by Poland, the export value of which increased by 88.83% compared to that of 2010.
Global Toy Major Export Countries/Regions Market Share from 2010 to 2012
| No. | Export Countries/Regions | Export Value Percentage | ||
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|
| 2010 | 2011 | 2012 |
| 1 | China | 39.19% | 38.85% | 39.24% |
| 2 | Hong Kong↓ | 17.22% | 15.17% | 15.01% |
| 3 | Czech↑ | 5.34% | 6.38% | 6.88% |
| 4 | Germany | 5.99% | 6.22% | 5.94% |
| 5 | USA↑ | 2.75% | 2.95% | 3.30% |
| 6 | Mexico↑ | 2.17% | 2.29% | 2.64% |
| 7 | Denmark | 2.39% | 2.64% | 2.44% |
| 8 | Netherlands | 2.43% | 2.77% | 2.43% |
| 9 | Belgium | 2.45% | 2.56% | 2.21% |
| 10 | France | 1.76% | 1.87% | 1.86% |
| 11 | UK | 1.76% | 1.82% | 1.65% |
| 12 | Taiwan↑ | 1.47% | 1.54% | 1.61% |
| 13 | Italy↓ | 1.66% | 1.64% | 1.38% |
| 14 | Spain↓ | 1.60% | 1.48% | 1.34% |
| 15 | Vietnam↑ | 0.61% | 0.70% | 1.21% |
| 16 | Indonesia | 1.13% | 0.98% | 1.19% |
| 17 | Hungary | 1.00% | 1.01% | 0.92% |
| 18 | Canada | 1.09% | 0.83% | 0.83% |
| 19 | Thailand↓ | 0.88% | 0.73% | 0.70% |
| 20 | Poland↑ | 0.36% | 0.51% | 0.60% |
Note: “↑”represents that the indicators listed continued to increase from 2010 to 2012, “↓”represents that the indicators listed continued to decrease from 2010 to 2012.
Judging from the market share, the export value of 2010-2012 in proportion of the Czech Republic, the United States, Mexico, Taiwan, Vietnam and Poland continued to rise, while that of Hong Kong, Italy, Spain and Thailand continued to decline.
Global Toy Major Export Countries from Jan. to August in 2013
| NO. | Major Export Countries/Regions | Export Value of Jan.-August 2013 (thousand US dollars) | Year-on-Year |
| 1 | China | 7,473,043 | 7.62% |
| 2 | Czech | 1,352,814 | 27.57% |
| 3 | Germany | 1,074,212 | 11.29% |
| 4 | USA | 615,442 | 6.88% |
| 5 | Mexico | 495,181 | 4.60% |
| 6 | Belgium | 397,431 | 14.66% |
| 7 | Netherlands | 379,356 | 0.17% |
| 8 | France | 310,021 | 14.57% |
| 9 | UK | 288,133 | 8.70% |
| 10 | Taiwan | 257,526 | -15.71% |
| 11 | Italy | 252,750 | 4.58% |
| 12 | Indonesia | 245,677 | 9.98% |
| 13 | Spain | 243,441 | 9.67% |
| 14 | Poland | 180,081 | 68.98% |
| 15 | Thailand | 155,663 | 21.15% |
| 16 | Hungary | 154,923 | 5.09% |
| 17 | Denmark | 123,813 | 28.05% |
| 18 | Canada | 119,805 | -12.28% |
| 19 | Malta | 96,514 | 1.47% |
| 20 | Japan | 84,685 | -12.34% |
From Jan. to August in 2013, global toy major export countries and regions were China, the Czech Republic, Germany, the United States, Mexico, Belgium, the Netherlands, France, the United Kingdom and Taiwan and etc. Among the global top twenty toy import markets from Jan. to August in 2013, the import value only in Taiwan, Canada and Japan decreased year on year, with a decrease of 15.71%, 12.28% and 12.34% respectively.
