One of the largest toy manufacturers in the world, Giochi Preziosi Group, has announced its collaboration with Printechnologics, using their unique Touchcode technology. Launching this spring, the award-winning technology will allow traditional trading cards to incorporate a digital and interactive element.
Giochi Preziosi, the Italian based toy distributor, will create an application for one of its most popular toy properties Gormiti, with Touchcode incorporated into the corresponding trading cards. The invisible data code allows gamers to bring characters to life and access specially created content when the card is placed on a multi-touch screen device, such as a smart-phone or tablet.
Dario Berté, CEO of the Giochi Preziosi Group, said about the partnership: “We chose Touchcode because we are impressed with the seamless connection Touchcode makes between paper and digital content. We are now able to enhance traditional games by adding digital features, pushing our products to the next level.”
German-based Printechnologics is working alongside the Italian company to re-launch some of its most popular brands including Gormiti as well as Hello Kitty and Very Bella.
Sascha Voigt, CEO of Printechnologics, said: “We are proud of Giochi Preziosi’ decision to integrate our Touchcode technology into their wide portfolio of well-known toys and brands, it is in line with our vision to further the evolution of paper products and drives us to continue working on ground-breaking technologies.”
In what marks the beginning of a number of Touchcode incorporated products, Giochi Preziosi cements its status as a leader in the Italian toy market, showcasing its dynamic business philosophy and creativity by working with innovative technology developer Printechnologics.
How Touchcode works
Touchcode is an invisible, printed data code that establishes a connection between paper products to digital content. Comparable to a key it unlocks correlating content by referring to a website or application directly after it is placed on the display of a multi-touch screen device. There is no need for a camera, a Near Field communication device or hardware modifications.
Touchcode technology is completely recyclable, invisible and flexible.
The IP-protected technology is low cost and can be printed on nearly any surface including paper, plastic or foil.
