Every electronics OEM needs to formulate a business story and develop related media pitches and awareness campaigns. Creating success just takes a bit of preparation and adherence to a few key pointers.
We're not ordering pizza here. A substantial amount of management time is needed initially to get the story nailed and incorporated into the communications effort, hopefully across the organization and in all media. Answering some key questions and creating a positioning statement and key messages should precede everything else. This results in a communications strategy on which all tactics are based. Remember — strategy first, then tactics.
After the campaign is up and running, fewer large blocks of management time are typically needed. However, some direction will be regularly required for questions or clarifications and on short notice if/when we get opportunities with media or others. Public relations is a management function and cannot be successful without its consistent involvement, as I discuss in my book.
Extracting information from technical and management team members for content development, perhaps via audio recording, saves time. Reusing relevant content may be a more rapid means of capturing information. You may also want to involve other content experts within the organization or even outside it.
