For every Wheelybug sold from October to December, the company will donate £1 to the People'sTrust for Endangered Species.
In a bid to help save Dormice from extinction, Hippychick has promised to donate £1 for every Mouse Wheelybug sold.
The company will donate the funds to the People’s Trust for Endangered Species, specifically to its Dormice Conservation programme, for items sold from October 1st until December 31st.
Two sizes are available to choose from, including small which is suitable for kids aged one to three years, and large for kids aged two to five years, with prices starting from £29.98.
Dormice are currently a threated species in the UK, and need well-managed woodlands and hedgerows to survive and breed.
Due to the loss of two thirds of the nation’s hedgerows, Dormice have limited living space and are growing isolated.