It's only a matter of time before more compatible toys have a bigger impact on the industry.
What the heck is this NFC stuff you may have heard about recently and should your firm be using it?
Well, if you own an Oyster card you’ve already used Near Field Communication technology. When you press the card onto a ticket terminal, it registers the action and the money on your account is altered accordingly.
Several smartphones also use NFC technology. You can position your phone next to a special reader to make a payment, or face another compatible smartphone to swap content like music and video files.
If you’re familiar with Skylanders, you’ll also be aware of the power of NFC within the toy industry. Place a figure on a special stand linked to a games console, and the technology lets the game know which character is in action, as well as other details like its name and any special attacks it has learnt.
There’s no doubt more and more NFC-compatible toys will emerge.
