UK-based juice company Simplee Aloe has added a new flavour to its range of Aloe Vera juice drink.
The new flavour contains refreshing Aloe Vera blended with apple juice and a hint of exotic mango. With a dash of vitamin C, the new flavour intends to provide nourishment in the winter season.
The company offers its juice drink to several wholesalers such as Simple Simon, Marigold Health Foods, Cotswold Fayre and some retailers including Ocado.
Simplee Aloe is made using no artificial preservatives or flavours and only uses natural ingredients. Simplee Aloe 'original' which is blended with lemon and grape, mango and apple variants are the first Aloe Vera juice drinks to be packed in the Tetra Prisma Aseptic 330ml carton, the company claims.
These drinks are targeted at health-conscious consumers. Simplee Aloe comes in a 1-litre edition, available in both flavours.
Established by Alex Lai and Raymond Pang in 2014, Simplee Aloe was created to bolster Aloe Vera into mainstream juice category. The founders of the company had been aloe vera juice drinkers since young age and decided to come up with a functional drink for health conscious beverage for the health-conscious consumers in the UK.
Simplee Aloe brand is now widely distributed and found in chillers in mainstream grocers.
Simplee Aloe co-founder Alex Lai said: "From sampling at various trade shows for over a year, to going into mass production in August 2014, Simplee Aloe has had such an exciting journey so far. We now feel it's time to really bring the brand to life by adding more flavours into the mix. We know that consumers are increasingly looking to make healthier choices, particularly in the New Year, and Simplee Aloe's new flavour, packaged in the Tetra Prisma Aseptic 330ml cartons will be perfect for people looking for a healthy boost on the move".
Tetra Pak North West Europe business development manager Ben Cutts said: "Simplee Aloe has gone from strength to strength in recent months, and the extension of the range is the next stage in that journey. The rebranding of Simplee Aloe's packaging is also an exciting new step for the brand and we are proud that our Tetra Prisma cartons are playing their part in the appeal of the brand. The 360° printable surface area of the Tetra Prisma carton allows Simplee Aloe to have a colourful design that attracts consumers and stands out on a crowded shelf".
Simplee Aloe has rebranded the packaging to introduce the new flavour to attract consumers with attractive shelf appearance. The product will be made available at Whole Foods Market, Waitrose, Sainsbury's, Ocado, and over 200 independents throughout London. Aloe Vera is known for its benefits such as healthy skin, detoxification properties and boosting immune system.
Image: Simplee Aloe launches new flavour. Photo: Courtesy of Jethwa Jai/Simplee Aloe.
