attune Consulting, a premier global solutions provider to the fashion and lifestyle industries, announced that MAS Holdings, the leading South Asian manufacturer of fine apparel, and supplier of the world's leading brands of intimates, activewear and leisure wear, has chosen to invest $20 million to fuel attune's development as the world's leading IT business and technology solutions company focused exclusively on the fashion and lifestyle industries.
As part of this investment, attune will merge with Sabre Technologies, a software services provider specializing in cloud, mobile and other Web-based technologies, giving the combined company an unparalleled set of skills and services with which to serve its clients.
"The time is right to create a world-class IT solutions company dedicated to serving the needs of fashion and lifestyle," said Mahesh Amalean, chairman of MAS. "Today's leading brands face a highly competitive global market along with a growing reliance on emerging digital technologies to drive operational efficiencies and engage with consumers, partners and other stakeholders across the value chain. attune is in an ideal position to capitalize on this opportunity by delivering a full array of solutions and services to meet the needs of customers – from product design straight through to retail store shelves."
attune was founded in 2006 and has historically focused on implementing SAP's Apparel and Footwear Solution (AFS) for many of the world's most recognized brands. Spanning five continents and 16 countries, the company has developed a unique expertise in SAP AFS and Retail best practices that allows it to reduce project costs, resource requirements and timelines.
Sabre was founded in 2001 as a solutions company specializing in cloud and mobile technologies, with particular expertise in .NET and Java development frameworks. The company has a long track record of helping companies in the fashion and lifestyle industries capitalize on business opportunities through the application of technology, including custom application development.
With this new round of investment, attune will aggressively expand its technology and service offerings across all areas of the fashion and lifestyle value chain, developing solutions that offer clients a strong competitive advantage, and that integrate and transform their activities across people, processes and technology.
"Our exclusive focus on the fashion and lifestyle industries, coupled with our global organization of full-time, highly experienced consultants, has enabled attune to build a reputation that is second to none," said Vajira De Silva, CEO of attune. "With this investment from MAS, we can now accelerate the development of additional services to help our clients address all of their technology challenges, across the entire value chain."
About attune
A premier global solution provider to the fashion industry, attune empowers companies at all stages of the fashion value chain to maximize revenue, ROI and supply chain visibility. Established in 2006 as an SAP solution provider - for manufacturers, brand owners and retailers - its mission is to partner with the world's great fashion and lifestyle companies to develop customized, innovative solutions that will transform their business success.
