German toy maker Dracco has launched a new website and game app for its girls brand Filly.
A new virtual world gameplay lets kids customise their own Filly environments by purchasing items with a horseshoe currency earned by playing minigames such as Bake a Cupcake,allowing kids to'experience the fantasy of the Filly brand.'
Filly Photo Fun lets fans add cute Filly themed stamps and graphics to their photos.Users can make a photo collection and share it with friends.
Filly is one of Germany's most popular toy brands,with over 60 million collectables sold to date.A new animated show is set hit TV screens in early 2014.
The In Thing holds the UK distribution rights to Filly.
Source:
http://www.toynews-online.biz/news/37911/Filly-gets-a-new-app-and-website
