Carte Blanche Group is pushing its Tatty Teddy & My Blue Nose Friends plush toys in Box of OMG.
Described as a ‘free Birchbox for kids’, each Box of OMG contains a mix of different products ranging from music to movies, apps, make-up, magazines, books, tickets, games and more.
The boxes were delivered to 1,500 girls across the UK, each containing a small plush My Blue Nose Friends character.
The Tatty Teddy plush was ranked as the 'number one favourite item' in the box by a selection of girls via a Facebook survey.
Box of OMG launched earlier this year and targets girls. There's also the more boy-oriented Box of Awesome.
Read the full story on Licensing.biz
Source:
http://www.toynews-online.biz/news/38778/Tatty-Teddy-included-in-Box-of-OMG
