Hasbro will continue its association with the Jurassic Park franchise, with Universal Partnerships & Licensing revealing the firm will be the global master toy licensee for Jurassic Park 4.
Hasbro has been the master toy for each film - the first of which was released back in 1993. The franchise grossed more than $1.9 billion at the worldwide box office among the first three films.
The first movie remains Universal's highest grossing film ever, with over $921 million at the worldwide box office.
Jurassic Park 4 will hit cinemas on June 13th, 2014.
Hasbro has the rights for a wide variety of toys including figures, plush, dolls, play-sets, vehicles, role-play, games, KRE0O branded building sets and novelty items.
Source:
http://www.toynews-online.biz/news/38229/Jurassic-Park-returns-with-Hasbro-as-global-master-toy
