DFS, one of the UK’s leading retailers of upholstered furniture, is pleased to announce that Coin Furniture Limited, trading as Dwell, the contemporary furniture and home accessories retailer, is now a wholly owned subsidiary of DFS Furniture Group.
In February 2014 DFS announced a brand partnership with Dwell following the return of the original leadership team including the founder Aamir Ahmad. Following the success of this partnership DFS completed the acquisition of Dwell on 1 August 2014.
The two businesses will continue to be run by separate management teams but the new ownership will create mutually beneficial opportunities for both companies.
DFS Chief Executive Officer Ian Filby says: “We’re delighted to bring Dwell into the DFS Group. It is a strong, contemporary brand with strengths that complements DFS’ offering. DFS has a market leading share in excess of 25%, but there is always room for us to attract new customers and we hope to work with Dwell to reach younger, more urban consumers who we haven’t traditionally targeted.”
Aamir Ahmad, CEO of Dwell, says: “This is great news for Dwell. The management team has always believed in the potential of the brand and with DFS as our parent company we can fully embrace and accelerate new growth opportunities. We can also learn from the 45 years of successful retail and manufacturing history that DFS has under its belt, maximise relationships with our suppliers and continue to provide customers with exemplary products and customer service.”
