Almost half of all UK shoppers (42 per cent) purchase toys from supermarkets, a new survey has found.
Eight million consumers (16 per cent) say they are now using supermarkets as ‘one-stop shops’ by purchasing all their non-food items there, as well as food.
98 per cent of Brits now purchase at least "some non-food items such as clothes or electronics" from their local supermarket, with nearly two thirds (64 per cent) doing so for convenience.
The findings from Santander also reveal that 60 per cent of shoppers would be happy to purchase big ticket items like a holiday or TV from a supermarket, if the price was competitive.
The number of shoppers who regularly purchase non-food items from a supermarket include the following:
· Clothing and accessories (72 per cent)
· CDs, DVDs or video games (67 per cent)
· Household electrical appliances (67 per cent)
· Toys (42 per cent)
· Gardening equipment and DIY tools (32 per cent)
· Mobile phone or computing devices (25 per cent)
· Sport and fitness products (14 per cent)
· Indoor furniture (13 per cent)
Alan Mathewson, CEO at Santander Cards, said: “Cost, rewards and convenience are a major incentive for shoppers at a time when households are increasingly short of both money and time.
"While independent retailers continue to offer a more traditional High Street experience, competitive pricing and generous rewards mean many consumers are looking to consolidate their purchasing habits under just one roof."
