Independent retailers have backed an Easter campaign that aims to drive customers into local stores.
The 'Enjoy an Independent Easter' activities are taking place in 56 towns and 1,100 retailers across the UK, with store Easter egg hunts and more planned.
The initiative – which runs from March 23rd to April 14th – is organised by the Support for Independent Retail campaign, the British Independent Retailers Association and various indies.
Helen Gourley, Toy Hub owner and activation partner for Dunblane, told ToyNews: "The idea is various stores sign up to it and you do an Easter egg treasure hunt in the town centre. A map is produced with stores taking part, then people have to visit each shop to get a sticker with an egg on it. They have to complete the entire hunt to receive a certificate.
"It's so low cost and easy, it's a fantastic way to get more footfall from customers. It's so much easier if we all work together."
