Area will house a life-sized Aston Martin DB5.
Toy Fair 2015 will see Hornby celebrating the 50th Anniversary of the Corgi Aston Martin DB5 with an exclusive James Bond Lounge area at the show.
The Lounge will boast a life size version of the iconic car recently deemed the ‘car that changed the world’ by James May.
Norton & Co will be working alongside the in-house Hornby team to support new range introductions across the brand portfolio into 2015.
“Through my previous experience with Norton & Co, I knew they could take a new product and be able to hit the ground running to put together an impactful launch programme to drive sales pre-Xmas” said Nathaniel Southworth, sales and brand director for Hornby.
Source:
http://www.toynews-online.biz/news/read/hornby-to-host-james-bond-lounge-area-at-toy-fair-2015/043742
