The furniture business is what you would call a quiet giant in the business world. You won’t see headlines about furniture on a daily basis, but everyone’s subconsciously talking about it. Everyone uses a piece of furniture on a daily basis, whether it be a chair, a table, a bed or some other thing commonly found in a normal household.
There are so many players in the furniture business and yet only a few come to mind. Ikea and La-Z boy would probably stand out the most. If you ask the normal everyday person on the street if they had a piece of Maurice Villency or Nakashima furniture in their house, they’d probably shrug, shake their heads, give you a puzzled look and say they don’t know.
So what does this tell us?
Well for one thing, most people aren’t too brand conscious with their furniture. Studies show that people put brand as their second priority when choosing furniture. Normally, they choose form and function.
It is usually the elitists who choose the either the more obscure or popular furniture to purchase. And these pieces usually just end up as conversation pieces during social events for them.
This means there is a large customer base for you to market high quality products that don’t necessarily have designer tags on it. The only thing they really have on their mind is that it looks good, it looks attractive and the price is right.
Importing furniture from China has proven to be a lucrative business lately. China’s cost effective labor force and nearly countless furniture factories spell amazing bargains for importers which when eventually sold mean a higher profit margin!
Why Import Furniture from China?
Before you ask how to import furniture from China, you should first know the reason why. Well think about this:
China’s vast number of factories and low cost on labor keeps prices down.
You have a wide selection of materials to choose for the type of furniture you want. You can choose to have wood, metal, plastic and even paper furniture!
You can choose your own design to make and usually there’s a factory who is quite capable of doing it for you
Mass production of your furniture is the start of you creating your own brand. With proper marketing techniques, this will ensure longevity for you in the furniture business.
There are many more reasons for you to consider importing furniture from China. The price alone is already a good incentive for those who venture into the furniture business!
Another good thing about this is, if your product looks good and is functional, people won’t normally care where it was manufactured or how much it cost. They’ll just take it home with them and it’ll become a conversation piece that could eventually lead to an effortless sale by referring your furniture to their family and friends.
Who knows? The longer you stay in business, the more credible you will become. You might just end up as a top choice for elitists too!
