Every successful tech company has an online pressroom as part of their website. But does it work? If not, you are throwing good money after bad.
How much time and money does your company spend to promote your business, your services, technologies, and products to the media — magazines, blogs, and industry trades?
It is all wasted if you don't have a good online pressroom or press page.
What happens when an editor arrives at your company's website and tries to find information? Can they easily find what they need or do they click off, instead visiting one of your competitors to get the info they need?
I have been involved with press and media relations for more than 25 years — wearing both editorial and media hats — and have seen and experienced far too many sites that did not work and were extremely frustrating.
Your pressroom site should be an important component of your public relations (PR), sales, and marketing plans.
Your pressroom is open and working for you 24/7. Editors and writers often work late at night, on the weekends, and during holidays when your PR and marketing teams are not available. Your website and its pressroom have to be able to provide all the info needed.
