John Laurie speaks candidly about his company’s growth over the years. As with most companies that have grown, there have been some hard lessons to learn, but those have laid a strong foundation for the Jack Laurie Group, which at one ...
The labels of the #MyFamilyCan range by Goulburn Valley, Ardmona and SPC now show off the local growers and farmers who produce the food within. SPC and its advertising agency, Leo Burnett Melbourne came up with the idea to ...
Tags: Australian produce, families shop, Packaging
Barcodes look mysterious. And every now and then an urban myth grows and develops about one or other of their numbers and/or stripes. The most enduring is that barcodes hold insider information about a product’s country of origin. ...
Tags: Elvis, GS1 Barcodes, Packaging
New Balance announced its “Nobody Runs Like Boston.” campaign that is dedicated to its hometown city. The campaign highlights the brand’s unique running heritage that is synonymous with the city. The campaign features ...
With the remit of finding and promoting the ‘very best educational and family orientated’ board and card games available in the UK market, entries to the awards will close on Friday, April 24th. The IG Game Awards is seeking ...
The sleeping habits of teens comes under scrutiny ahead of the exam season as The Sleep Council launches the results of its latest survey. According to the research published on 27th March: In the month leading up to exams the ...
Party firm to increase activity in toy sector and put popular brands in the hands of consumers and retailers. Brand party firm Come Round is calling on more toy manufacturers and retailers to get on board as it expands its activity within ...
Clare Rayner, founder of the Future High Street Summit, believes retailers need to start catering to a digital savvy audience, whether through stocking innovative products or boosting the in-store experience with tech. Toy stores need to ...
Tags: Toy Stores, social media, Toys
The two firms timed the launch of new costumes and accessories to coincide with the release of the new short feature on March 27th. Rubie's Masquerade and Flair celebrated the launch of a new range based on Disney's Frozen Fever this ...
Tags: Rubie's, Frozen Fever, Toys
Karmaloop Inc., a 15 year-old online retailer specializing in streetwear, action sports and music-inspired clothing for 18-35 year old males, has begun a formal restructuring and set a sales auction process. The restructuring and new ...
Tags: Karmaloop Inc, Brand val, Sporting Goods
Sanuk, a division of Deckers Brands, announced an expanded version of their marketing initiative, "Try 'Em On For Sighs." Rolling out this week in select retail locations nationwide, the campaign rewards participants for trying ...
WWE and Authentic Brands Group, LLC announced a joint venture for Tapout, a newly repositioned fitness lifestyle brand. Tapout is now the official fitness and training partner of WWE, and will be integrated across WWE’s global ...
Tags: WWE, Repositioned fitness, Sporting Goods
Vibram hired Allon Cohne as its chief marketing officer and Chris Melton as its North American sales manager, Vibram Finished Goods. Cohne and Melton join a growing marketing team and will be based in Vibram USA’s Concord, Mass. ...
Tags: CMO, Vibram, Sporting Goods
My Country Business Awards, a competition run by Country Homes & Interiors (CH&I), a home interiors publication has partnered British Wool, to promote entrepreneurs to move their businesses forward. British Wool will be the major ...
“Soft neutral tones lend a feeling of sophistication to home fashion applications,” said Nathan Hammett, Mohawk Industries’ manager of color and design, residential. Standing out in that category of popular neutral ...
Tags: Carpet Color, carpet industry