Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
Belgian beer brand Leffe has created a new glass design to improve tasting experience. The new glass design which took 18 months of development is believed to enhance the experience of beer and gives drinkers a way to enjoy the optimum ...
Tags: Leffe, glass design
Efforts to reduce China's steel production overcapacity are forging ahead according to plan, the top economic planner said Wednesday. In a medium-term roundup of the drive, the National Development and Reform Commission (NDRC) said, in an ...
Tags: steel production, overcapacity
Tetra Pak has joined RE100, committing to increase its use of renewable electricity from 20% today to 100% across all global operations by 2030. The announcement was made at the Clean Energy Ministerial forum yesterday in San Francisco, ...
Tags: Tetra Pak, Renewable Electricity
Ford Motor is formulating and testing new foam and plastic components using carbon dioxide as feedstock. Researchers expect to see the new biomaterials in Ford production vehicles within five years. Formulated with up to 50 percent ...
Tassal will stop supplying Coles supermarkets with private label salmon as of 4 June 2016. The Tasmanian seafood company will also stop a salmon supply contract with Simplot from 30 June 2016. Tassal said it decided to withdraw tenders ...
Tags: label salmon, Tassal
WASHINGTON (FERN's Ag Insider) - This week, the Bill & Melinda Gates Foundation announced a $24 million grant to Cornell University, funding a global wheat research group, known as Delivering Genetic Gain in Wheat. The aim is to develop new ...
Tags: Stem-Rust Disease, Wheat
If there’s one thing meteorologists Dan Hicks and Dale Mohler agree on, it’s the fact that soil is warming up early this year, but it still needs a little time to dry out. However, growers can rest easy knowing soil won’t ...
Fiat Chrysler has announced that its 2017 Chrysler Pacifica offers better fuel efficiency with 28-mpg on highways. The company says that it earned this rating from the US Environmental Protection Agency (EPA), a benchmark that has been ...
Tags: Fiat Chrysler, Fuel Economy
Department of Energy Resources (DOER) Commissioner Judith Judson announced today at the New England International Auto Show that the Baker-Polito Administration is adding $2 million in funding to DOER's electric vehicle (EV) rebate program. ...
The Indian government has rolled out numerous large scaled LED bulb distribution projections across the nation, but not all Indian consumers are warming up to the low-priced bulbs, according to a report from The Deccan Herald. It has been ...
Global mean temperature at the Earth's surface is set to reach one degree Celsius above pre-industrial levels this year. The data was released by Britain's Met Office on Monday. Director of the Met Office Hadley Center, Stephen Belcher, ...
China's real estate sector showed signs of warming in November as new home prices rose on a monthly basis in an increasing number of cities, buoyed by government policies. Of 70 large and medium-sized cities surveyed in November, new home ...
China might introduce more easing policies in 2016 to consume unsold home inventories, a report by the Bank of Communications said, despite data from Friday showing signs of a warming market. The government could further lower the minimum ...
Throughout 2015, the world has watched with great interest the development of China-U.S. relations, as many believe almost every interaction between the world's top two economies has a bearing on all major global issues. Here are some ...
Tags: China-U.S.Relations