A nationwide marketing drive for Chuggington toys will aim to get them off to the best possible start. Master toy licensee Tomy has already organised the ‘Big fun with little trains’ event at the National Railway Museum in ...
Carte Blanche Group is ramping up its marketing activity for the Tatty Teddy and My Blue Nose Friends toy range, teaming up with kids' online swapping and trading community, Swapit. An online campaign will run from Easter for six weeks, ...
Tags: Carte Blanche, Toys
When Clinton Cards entered administration, did that influence your move into toys? Stephen: No, it had nothing to do with it. We'd actually started a strategic review of our business a long time before Clintons entered administration and ...
Tags: Toys, Toys Interview
The new Horrible Histories toy range heads in to battle with a TV advertising campaign from Saturday, March 23rd. For the first time ever, the popular history book series for children launches its new toy range, already voted 'Best New ...
Ravensburger will supply a line of licensed Bubble Guppies puzzles in the UK. The company joins Fisher-Price, which is the master toy licensee for Viacom's pre-school brand. The news comes as Channel 5 secures the rights to broadcast ...
Spin Master has become the master toy licensee for DreamWorks' Dragons: Riders of Berk. The exclusive licensing relationship will see Spin Master produce toys based on the upcoming franchise properties, including the aforementioned TV ...
Tags: Spin Master, DreamWorks'Dragons, toys, company news
Hasbro will continue its association with the Jurassic Park franchise, with Universal Partnerships & Licensing revealing the firm will be the global master toy licensee for Jurassic Park 4. Hasbro has been the master toy for each film ...
Tags: Hasbro, toy licensee, toys
Warner Bros is showcasing a huge toy programme this Toy Fair season. The Hollywood giant has products inspired by the new Superman movie, Man of Steel, plus other DC Super Heroes, The Hobbit trilogy, plus The Big Bang Theory and Looney ...
Tags: Warner Bros, toy programme, Toy Fair season
Golden Bear decides to ramp up development following strong consumer demand. The official Woolly and Tig toys will hit shelves two months earlier than usual. Since becoming master toy licensee for the hit pre-school TV show, Golden Bear ...
Tags: Woolly toys, Tig toys, toys, Golden Bear
The first toys based on Woolly and Tig will hit shelves in July 2013. And master toy licensee Golden Bear says the full launch will happen in autumn/winter. But the toys are so sought after that parents have already resorted to making ...
Tags: toys, Woolly and Tig, July 2013