Why Measure? In the era of big data and tight budgets, every expense needs to be justified. Moreover, measurement of all marketing programs is expected, especially for trade shows and events. Tracking the number of impressions from any ...
Tags: exhibitors, Effectiveness, Value
The U.S. prepared meals market, one of the largest in the world and a leader in per capita consumption, is maintaining strong growth, resulting in increased opportunities for packaging solutions that satisfy consumer demands in terms of ...
Tags: Flexible Packaging, Prepared Foods
Technical Help in Engineering and Marketing (THEM) has obtained certification from the US Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), for storing, packaging and distributing alcohol-based products. The certification comes ...
South African food firm RCL Foods will acquire 33.5% stake in poultry producer Hudani Manji Holdings (HMH) in a $4.66m deal as part of an agreement between both the companies. The acquisition will allow the company to make its entry into ...
Tags: RCL Foods, food products, edible products, grain
One of India’s biggest textile machinery marketers, A.T.E. Enterprises has partnered with HMSU Rollers (India) Private Limited, Ahmedabad, to offer superior quality rubber compounds. “The essential requirements of roller ...
Tags: textile machinery, A.T.E.Enterprises, rubber compounds
The Mexican government has revised standards for labeling of textile and apparel products, which must now comply with appropriate mandatory standards (NOMs) or voluntary standards (NMXs). Generally, all apparel, apparel accessories, ...
Tags: labeling, textile products, apparel products
In 2014, 68 per cent of Australian adults drank alcohol in any given four-week period, with the average volume consumed over this time being 23.6 glasses per person, according to the most recent findings from market research organisation ...
When working a crowded event venue, standing out from the competitive masses is crucial; using your corporate trade show graphics to effectively compel and inform the crowd can have a major impact on everyone who comes into contact with ...
There are so many different factors that play a part in making an exhibiting experience successful. Designers must select the right look. Marketers must determine how to best appeal to their audience using graphics, text, and images. ...
Most people don’t like to discuss money, but what’s the first question people usually ask when they see something they want? If you’re like me, your immediate next thoughts are, can I get it for less? Or, how can I get ...
Tags: Trade Show Budget, budgets
New Zealands tightens marketing restrictions for infant formula The New Zealand government’s Commerce Commission has authorised the Infant Nutrition Council’s (INC) new Code of Practice incorporating restrictions on ...
Lessons for food marketers as sugar consumption in UK tumbles As the health debate surrounding sugar continues, food marketers are reviewing their product formulation and marketing strategies. Nearly half (46 per cent) of UK ...
Tags: baked-goods, bakery, Food
Kellogg’s responds to CHOICE’s sugary cereals accusations and Health Star ‘failings’ Breakfast cereal manufacturer Kellogg’s has responded to the recent accusation by consumer group CHOICE, which claimed the ...
Australian wholesaler and distributor of groceries Metcash is attempting to stem recent losses in its Liquor division, entering into an agreement in late February 2015 to purchase Southern Independent Liquor Group (SILG), which trades under ...
Tags: Liquor Sales, Food
One of the reading assignments I still remember most from grad school is the 1991 HBR article by Regis McKenna, entitled Marketing is Everything. It remains for me a fascinating exploration of the intersections of technology and ...
Tags: Supply Chain, Electronics