DKL is aiming to make Wonderworld's Tree Plus Project the biggest yet in 2013, as it returns for its seventh year. This will be the second year that DKL has been involved with the initiative. It will host the social media campaign for ...
Tags: Toys
The Cut The Rope toy range is on course to exceed retail expectations and reach £10m. Vivid states that within weeks of the launch, special gold collectable figures are achieving 400 per cent of their notional selling price among ...
Tags: Toys, Cut The Rope
What does the Woolly and Tig toy range consist of? And what are the RRPs? The range of Woolly and Tig toys includes Woolly Soft Toy, Poseable Talking Woolly (pictured), Mix & Match Pairs Game, Scampering Woolly Pull Back and Jumbo Bedtime ...
Tags: Toys
Smart Trike is rolling onto British TV with its very first television advertising campaign in the UK. Airing now, the adverts will celebrate the new trike technology Touch Steering and the trike's patented Swivel Wheel. Smart Trike ...
Tags: Smart Trike, Toys
Vivid's Micro Moshi Series One toys have seen "fantastic" sales during their first month on sale. The Moshi Monsters property has maintained its number one position (NPD, 2013) with sales of core collectables and blind bags up 11 per ...
Tags: Micro toys, toys, core Moshi toy
With largest children population in the world, larger than China, and almost 1/3rd of world's malnourished children in the world living in India alone, the country is indeed in an alarming situation today. 8 million children in India, in ...
Tags: Vedanta Khushi, Social Media Campaign, educational system, social media
Christmas shoppers stand to be taken by surprise this month as campaigners take action in shopping centers around Europe to raise awareness of poverty wages of Cambodian garment workers. With these 'fashion mobs', they pressure H&M, Inditex ...
Tags: Christmas, poverty wage, garment, Cambodia
Fashion and lifestyle destination ICONIC was awarded the ‘Most Admired Social Media Campaign’ for the year 2012 at the recently held Images RetailME Awards. Attended by some of the industry’s most exclusive and high ...
Tags: ICONIC, Images RetailME Awards, Middle East, retail
Italian cheesemaker consortium designated October 27 as the 'Parmigiano-Reggiano Night' in Italy. The social media campaign is the first collective "web 2.0 dinner" in history, say the organizers, who asked all the cheese fans to prepare ...
Tags: Italian cheesemaker, social media campaign, web 2.0 dinner
Tourism Calgary,in partnership with internationally acclaimed fashion designer Paul Hardy,recently unveiled an unparalleled couture"Tweet Dress",the result of a first-of-its-kind social media campaign that highlights Calgary's unique style ...
Tags: Tweet Dress, Paul Hardy, Tourism Calgary, fashion designer
eBay, the world's leading online marketplace, and Xiu.com, a leading Chinese online fashion and luxury retailer, launched a localized online shopping experience, called eBay Style. The new venture aims to "bring the very best of eBay to ...
Tags: eBay, chinese consumers, chinese fashion, online fashion retailer
UK-based Halewood International has announced further activity ahead of the Christmas period with a limited edition Lambrini winter bottle and on pack offer. After the three-week TV campaign, Lambrini has announced it will launch festive ...
Tags: Winter Bottle, promotional bottles, Lambrini winter bottle
Heinz is preparing to launch a line of Heinz Hot Sauces, which will be available throughout the UK from next month. The range of chilli sauces contains three varieties: chipotle & garlic, green jalapeño and yellow habanero. The ...
Tags: hot sauces, chipotle and garlic, green jalapeño, sauce, chilli
KP Snacks,the snacks division of UK-based United Biscuits,has launched new flavors under McCoy's crisps range.The new flavors include Peppered'Bullseye'Steak and Pickled'One Onion and Eighty'. The new flavors are Darts inspired limited ...
Tags: snacks, new flavors, crisps, PDC
IT and marketing departments must work better together to maximise the impact of campaigns, especially those involving social media, according to research. The latest Social Media Revenues Forecast report from analyst Gartner suggests ...
Tags: IT, Social Media, revenues, marketing departments