A new ad campaign touts the lengths that McRoskey customers will go to sleep on their McRoskey mattresses.SAN FRANCISCO - McRoskey Mattress Co. has sewn a new brand identity, one that echoes the labels that are stitched onto every one of ...
Tags: Furniture, Furnishing, Light Industry
We are excited to announce that on June 2, 2013, Adalis Corporation joined the H.B. Fuller legal entity worldwide and became the business unit referred to internally as, “H.B. Fuller, Adhesive Coated Solutions”. While Adalis ...
Tags: Adhesive Coated, Adalis
SeaPak frozen seafood, the No. 1 brand of specialty shrimp in the U.S., needed to strengthen and modernize brand identity across its entire portfolio Founded in St. Simons Island, Georgia and owned by Rich Products, the brand wanted to ...
Tags: SeaPak, Packaging Redesign, Packaging
Epiwafer foundry and substrate maker IQE plc of Cardiff, Wales, UK has announced the launch of the new division IQE Infrared, which aims to provide customers with a complete 'one-stop shop' for infrared substrate and epitaxial wafer ...
Tags: Electrical, Electronics
With its rich architectural heritage, Chicago takes skyscrapers seriously. So when a glassy, 40-story Helmut Jahn-designed tower built in 1980 underwent rebranding to attract new tenants, the end result had to be worthy of distinction. ...
Tags: LED lighting, LED products, LED, lighting
Community Recycling, a for-profit recycler of textiles with a focus on reuse, officially announced the unveiling of their new corporate brand identity, with the roll out of a brand new website and not one, but three new programs. Refreshing ...
Tags: Brand Identity, Apparel, textiles
With five minutes to present an idea that could make a big impact on the industry, five industry leaders took to the stage Thursday morning during a session moderated by Jenn Dice, vice president of government relations for Bikes Belong, at ...
ING US is gearing up to rebrand its business as Voya Financial, with a strategy to support its mission of proactively guiding Americans on their financial journey to and through retirement. The operational rebranding process will take ...
Tags: ING, US Operation, Financial
Like Paul Hewson and Declan MacManus—Bono and Elvis Costello, respectively—Boxee is hoping there's some magic in a name change: The company is rebranding its Boxee TV media player as the Boxee Cloud DVR. The price will remain at ...
Tags: Boxee TV, TV, Consumer Electronics
Rock Hill, S.C.-based Springs Creative Products Group LLC's Specialty Products division — a supplier of fabrics and chemicals, including Firegard® flame-barrier fabrics, to the mattress industry — and Devan Chemicals NV, a ...
Oracle has extended its data center fabric to its Sparc-based Unix platforms, promising to let enterprises tie more servers and applications into the high-speed infrastructure. The fabric technology, which Oracle acquired in its purchase ...
Tags: Oracle, Data Center Fabric, Sparc Systems
IT leaders at Computing's Big Data Summit 2013 yesterday agreed that social media analysis could benefit them internally as well as externally, and could be the next step for them in order to get the most out of their big data tools. Tony ...
Tags: Computer Products
Companies are rebranding what they have offered for many years as "big data solutions", Financial Times CIO Christina Scott warned delegates at Computing's Big Data Summit today. Speaking at Computing's flagship event on the topic ...
Tags: Computer Products, software
Elevation Brands, LLC and Ian's unveiled new products and packaging at Natural Products Expo West held March 7-10 by signaling a strong declaration for the allergy-friendly food company's product and marketing strategy under the new tagline ...
Tags: Elevation Brands, LLC, packaging
Following the dissolution of a proposed merger of cycling's most powerful advocacy groups, the League of American Bicyclists used the opening of its annual National Bike Summit to rebrand the organization and set a new course for the ...
Tags: bike, Transportation