Adidas has partnered with Parley for the Oceans, a program dedicated to raising awareness about fragility of oceans and to collaborating on projects that can end their destruction. Together, Adidas and Parley for the Oceans will ...
Icebug USA, a subsidiary of Icebug Sweden and the leader in traction footwear, announced the opening of its first official test center in North America at the world-class permanent obstacle course racing facility, Shale Hill Adventure Farm ...
The Tokyo 2020 Organising Committee has welcomed Asics Corporation as its 10th Tokyo 2020 Gold Partner, in the category “Sporting Goods" (Sports Apparel & Sports Equipment). “I am delighted that Asics Corporation, one of ...
Hoka One One, a division of Deckers Brands, added six new triathletes to its growing roster of pros. The athletes include former Ironman world champion Leanda Cave, Danielle Mack, Lauren Goss, Josh Amberger, Kevin Collington and Drew Scott. ...
Tags: Hoka One One, triathletes, Sporting Goods
Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, announced the launch of the Boston Marathon RunBase in partnership with Marathon Sports, Inc. The Adidas exclusive community experience will open ...
Hudl, the sports video analysis platform, today announced $72.5 million in funding, marking the company's first major institutional investment. With more than 3.5 million professional, college and amateur athletes in 40 countries, Hudl is a ...
In honor of April Fools Day, Reebok launched "the world’s first fragrance based on the scent of human sweat." Swět was created with "actual drops of perspiration from fitness enthusiasts" that were ""slowly formulated" at a ...
Tags: Reebok, Sporting Goods
German sportswear marketer, Adidas has launched a new collection; the Adidas Roland Garros Collection by Y-3, which is the result of collaboration between two of its brands; Y-3 and Adidas Tennis. “The new collection has been ...
L.L.Bean and Craft Sportswear North America announced a multi-year partnership with the U.S. Cross Country Ski Team and U.S. Nordic Combined Ski Team. As official supplier to the U.S. Ski Team, L.L.Bean will provide insulated outerwear ...
Tags: Sportswear, L.L.Bean, Craft Sportswear
The North Face is joining the free fitness movement by bringing Mountain Athletics workouts to five cities across the country, and making it that much easier to train for a goal. Beginning Mar. 31, The North Face will host twice-weekly ...
Billabong will be a supporting partner to SurfAid's flagship program in Nias Indonesia. Running for three years, SurfAid's program in Nias has successfully increased the quality of health services for countless mothers and children, while ...
At its Investor Day held in Germany, the Adidas Group unveiled its new strategic business plan until the year 2020, which aims at further accelerating growth by significantly increasing brand desirability. “This is expected to ...
Tags: Adidas, new business plan, Adidas Neo
New Balance launched the brand's first football (soccer) advertisement ‘#NBFootball’; aimed at encapsulating New Balance's approach to the sport. Directed by award winning filmmaker Marie Schuller, the film stars New Balance ...
Tags: New Balance, Soccer, Sporting Goods
At its Investor Day in Herzogenaurach, the Adidas Group presented its new strategic business plan called "“Creating the New,” designed to accelerating growth significantly. Revenues are projected to increase at a ...
Tags: Adidas Group, Speed, Sporting Goods
The Professional Women's Bowling Association (PWBA) Tour will re-launch in May 2015 following a 12-year hiatus, thanks to a three-year funding commitment from the United States Bowling Congress (USBC) and Bowling Proprietors' Association of ...
Tags: PWBA, Tour event, Sporting Goods