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Adidas Neo
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GS1 RFID Implementation Guidelines Launched
Aug 8, 2016GS1 Australia officially launched the new Apparel RFID Implementation Guidelines to provide retailers and suppliers in the Australian apparel, fashion and footwear industry with best practice guidance on RFID implementation based on global ...
Tags: RFID, GTIN, supply chain efficiency
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Despite Difficult Comparisons Adidas Q2 Topline up 15%
Aug 11, 2015Despite, difficult comparisons after record World Cup related sales in the prior year second quarter, topline at Adidas Group expanded 15 per cent year over year in the second quarter of 2015. In the three months to June 30, 2015, in euro ...
Tags: Adidas, Reebok, sports goods
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In The First Quarter of 2015, Adidas Group Revenues Grew 17 Per Cent to Eur 4.083 Billion
May 7, 2015Driven by currency translation effects that had a positive impact on sales in euro terms, Adidas reported a 17 per cent year over year sales surge in the first quarter ended March 31, 2015. In the first quarter of 2015, Adidas Group ...
Tags: Positive Currency, Adidas Sales
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Adidas Group Unveiled Its New Strategic Business Plan Aims at Further Accelerating Growth
Mar 30, 2015At its Investor Day held in Germany, the Adidas Group unveiled its new strategic business plan until the year 2020, which aims at further accelerating growth by significantly increasing brand desirability. “This is expected to ...
Tags: Adidas, new business plan, Adidas Neo
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Adidas Group Presented Its New Strategic Business Plan to Accelerate Growth
Mar 27, 2015At its Investor Day in Herzogenaurach, the Adidas Group presented its new strategic business plan called "“Creating the New,” designed to accelerating growth significantly. Revenues are projected to increase at a ...
Tags: Adidas Group, Speed, Sporting Goods
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In The First Nine Months of 2014, Net Income Plummeted 21% Year-on-Year at Adidas Group
Nov 18, 2014In the first nine months of 2014, net income plummeted 21% year-on-year at adidas Group to € 630 million from € 796 million in the same period of 2013. Correspondingly, basic and diluted earnings plunged to € 3.01 per share ...
Tags: adidas Group, net income, Apparel
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Adidas AG Reported Third-Quarter Profits Slid 11 Percent
Nov 7, 2014Adidas AG reported third-quarter profits slid 11 percent due to negative currency effects and a continuing slide at its golf division. Currency-neutral (c-n) sales increased 9 percent. In currency-neutral (c-n) terms, sales increased 9 ...
Tags: Adidas, Sporting Goods
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Selena Gomez Has Further Developed Her Role as a NEO Guest Designer
Aug 12, 2014Selena Gomez, global style icon for the adidas NEO Label, has further developed her role as a NEO guest designer by taking inspiration from the city. The collection expresses a downtown feel in July, August & September and features a more ...
Tags: Selena Gomez, Gomez Line, Apparel
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Adidas Plans to Open a Next-Generation Store
Feb 28, 2014Adidas announced plans to open a new global retail concept, HomeCourt, premiering in the brand's largest store, the Adidas Brand Centre in Beijing/China. HomeCourt will be implemented in 25 stores globally over the course of 2014. ...
Tags: global retail concept, three distinctive sales channels
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Adidas NEO Label Has Released an Interactive Lookbook to Celebrate Winter Line
Oct 17, 2013Teen lifestyle brand adidas NEO Label has released an interactive lookbook to celebrate the launch of its 2013 winter collection and campaign imagery featuring pop/R&B superstar Justin Bieber. The interactive lookbook is made up of ...
Tags: Teen lifestyle, adidas NEO
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Selena Gomez Invites Guest to Design Adidas NEO Label Winter Campaign
Oct 8, 2013Today marks the launch of Selena Gomez's guest designed adidas NEO Label winter collection and campaign, as well as the announcement of an exciting online competition offering teens the chance to contribute to the global advertising for her ...
Tags: Selena Gomez, Apparel
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Justin Bieber Was Appointed as Neo Global Style Icon in October
Mar 25, 2013Adidas NEO Label has released an interactive digital lookbook to showcase its Spring/Summer 2013 collection along with new campaign imagery and video featuring global phenomenon and POP/R&B superstar Justin Bieber , who was appointed as NEO ...
Tags: Label clothing, Adidas, Apparel
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Adidas NEO Has Appointed Pop/R&B Superstar Justin Bieber as Its Style Icon
Nov 29, 2012adidas NEO Label has appointed global phenomenon and POP/R&B superstar Justin Bieber as its style icon. To celebrate this partnership, teens worldwide can hunt down the superstar's exclusively customized NEO gold sneakers online in a bid to ...
Tags: adidas, Justin Bieber, gold sneakers
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Adidas Is Taking Window Shopping to a New Level with an Interactive Digital Window
Oct 6, 2012Adidas is taking window shopping to a new level with an interactive digital window concept that connects with consumers' smartphones making it magically easy to shop at any time without an app or scanning various QR codes. German teens ...
Tags: adidas, Window Shopping, NEO
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Adidas Group CEO Confirmed and Reinforced The Adidas Group'S Long-Term Financial Targets
Sep 22, 2012At an investor event at the TaylorMade-adidas Golf Headquarters in Carlsbad, California, Herbert Hainer, adidas Group CEO, confirmed and reinforced the adidas Group’s long-term financial targets as outlined in its strategic business ...
Tags: adidas, financial targets, Route 2015, business plan