New Balance launched the brand's first football (soccer) advertisement ‘#NBFootball’; aimed at encapsulating New Balance's approach to the sport. Directed by award winning filmmaker Marie Schuller, the film stars New Balance ...
Tags: New Balance, Soccer, Sporting Goods
At its Investor Day in Herzogenaurach, the Adidas Group presented its new strategic business plan called "“Creating the New,” designed to accelerating growth significantly. Revenues are projected to increase at a ...
Tags: Adidas Group, Speed, Sporting Goods
The Professional Women's Bowling Association (PWBA) Tour will re-launch in May 2015 following a 12-year hiatus, thanks to a three-year funding commitment from the United States Bowling Congress (USBC) and Bowling Proprietors' Association of ...
Tags: PWBA, Tour event, Sporting Goods
Fred's, Inc. hired Bryan Pugh, formerly at Walgreen's, as chief merchandising and marketing officer. Commenting on the announcement, Jerry A. Shore, chief executive officer, said, "Working together with Mike Bloom, our president and chief ...
Tags: Fred's, AutoZone, Sporting Goods
MC Sports recognized Pelican International as the Hardlines Vendor of the Year and Implus Corporation as the Softlines Vendor of the Year. At a ceremony earlier this month, Pelican International won the award for the second straight ...
Shock Doctor Sports and McDavid Inc. jointly announced that they have agreed to merge their companies. The combination will bring together two leading sports protection and performance companies with complementary product lines and a shared ...
Tags: Shock Doctor Sports, McDavid, Sporting Goods
Stegmann Clogs of Austria, specializing in natural wool felt clogs, has chosen Virginia based AGS Footwear Group as its distribution partner for the U.S. "AGS Footwear Group is proud to be Stegmann's US partner," said Andy Jacobs, owner. ...
Sanuk, a division of Deckers Brands, announced an expanded version of their marketing initiative, "Try 'Em On For Sighs." Rolling out this week in select retail locations nationwide, the campaign rewards participants for trying ...
Maintaining a heel-toe pattern while running barefoot or in a minimalist shoe may lead to more frequent injuries. The study comes with the trend toward barefoot running in recent years, as well as the purchase and use of "minimalist" ...
Crocs Inc. released its 2014 sustainability report that showed progress around social compliance audits at its Asian factories and a reduction in hazardous emissions in the production process. The third annual report provides an update on ...
PeopleForBikes and Yuba Bicycles have partnered to launch a limited edition Boda Boda cargo bike to raise money for bicycling infrastructure. The 50 Boda Bodas will feature PeopleForBikes colors and branding so that bicyclists can show ...
Reebok and Les Mills, both pioneers in group fitness, are creating a series of one-day festivals that will see crowds of up to 6,000 people working out in unison at iconic venues across the world. Pumping music, state of the art ...
Tags: Reebok, Les Mills, Sporting Goods
WWE and Authentic Brands Group, LLC announced a joint venture for Tapout, a newly repositioned fitness lifestyle brand. Tapout is now the official fitness and training partner of WWE, and will be integrated across WWE’s global ...
Tags: WWE, Repositioned fitness, Sporting Goods
Dunlop Sports Co. said Bill Bird will temporarily assume the role of interim president of Srixon/Cleveland Golf/XXIO U.S.A. Todd Harman, the former president, was named EVP of baseball/softball at Performance Sports Group. Bird is already ...
Tags: Dunlop Sports Co., Bird, Sporting Goods
Amer Sports appointed Vincent Wauters, currently general manager of Arc'teryx Inc., as president of Amer Sports apparel business and a member of Amer Sports executive board. Wauters will continue to lead the Arc'teryx brand. He will ...
Tags: Amer Sports, Arc, Sporting Goods