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FC Bayern Munich
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Allianz Arena Lit with LEDs for Upcoming FC Bayern Munich
Nov 11, 2015FC Bayern Munich is kicking off the new season in spectacular style: Philips, the global leader in lighting, and the German soccer champions presented a new LED façade lighting at the Allianz Arena for the first time on Wednesday. ...
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Manchester United Reached a Ten Year Agreement with Adidas for a Technical Sponsorship
Aug 15, 2014Manchester United has reached a ten year agreement with Adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of 50 million, subject to certain adjustments, beginning with the 2015/2016 campaign. ...
Tags: agreement, Adidas, Sporting Goods
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Adidas and Manchester United Announced an Official Partnership
Aug 12, 2014adidas and Manchester United announced an Official Partnership, bringing together two of the leading brands in football. Starting with the 2015/2016 season, adidas will become the global Technical Sponsor and Official Licensing Partner of ...
Tags: Adidas, Apparel, Accessories
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Frustrated Fans and The Management of Struggling Football Clubs Are The Target Group
May 24, 2013Frustrated fans and the management of struggling football clubs are the target group: One day before the German-German Champions League final in London's Wembley Stadium between Borussia Dortmund and FC Bayern Munich, Roland Berger Strategy ...
Tags: Borussia Dortmund, Football Club