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IT marketing
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Woolworths Retreats Over Advertisement Debacle
Nov 10, 2015Woolworths has dug itself into a hole with its recent advertisement starring fitness lifestyle guru Michelle Bridges. Despite Woolworths being long associated with it marketing concept of the ‘Fresh Food people’, Bridges ...
Tags: Woolworths, Fresh Food, advertisement
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Nothing Says Marketing Has Successfully Morphed as Much as Its Responsibility
Aug 15, 2014Every day we read about the changing role of the CMO and their increased responsibilities and impact on the business. But nothing says marketing has successfully morphed as much as its responsibility from a cost center to aP&L. Once a ...
Tags: Marketers, Electrical, Electronics
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252 CIOs and 405 CMOs Remains Far Removed From Marketing
Nov 25, 2013An Accenture survey of 252 CIOs and 405 CMOs shows that, despite IT’s years of work toward business alignment, it remains far removed from marketing. Apparently, more IT executives care about the IT-marketing relationship than ...
Tags: CIOs, CMOS, IT-marketing
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Heart IT Announced The Launch of OsiriX Interface for The WebPAX Image Management System
Oct 17, 2013US-based Heart Imaging Technologies (Heart IT) has announced the launch of OsiriX interface for the WebPAX image management system. OsiriX is an open-source software package for advanced post-processing of medical images and is the latest ...
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Dallas-Based Feizy Rugs Is Celebrating Its 40th Anniversary This Year
Feb 1, 2013LAS VEGAS - According to the Small Business Administration, upwards of 56% of businesses fail at the five-year mark. In stark contrast, Dallas-based Feizy Rugs is celebrating its 40th anniversary this year. To commemorate the anniversary, ...
Tags: Leah Feizy, interview, furniture, carpet
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