I want to be a sports star. Or, at least, to look like one. Failing that, can I at least feel like one? It seems the only option is to buy Beats headphones, those beautifully crafted works of technology that some say are just bits of ...
Tags: Beats, headphones, sports star
The National Basketball Association (NBA) and Crunch Pak, the fresh sliced apples specialist, are teaming up to offer NBA fans a new, healthy snacking option, and the result is a slam dunk! The new product, called NBA Fit Snackers, ...
MJ played his last NBA game more than a decade ago in 2003, but his star appeal among today’s young basketball consumers is widening the athletic footwear silhouette’s popularity and pushing Nike’s segment dominance into ...
Tags: Jordan, Nike Basketball
According to a report from ESPN.com, Under Armour has offered Kevin Durant, the Oklahoma City Thunder superstar forward, a 10-year endorsement package worth between $265 million and $285 million. The deal also reportedly includes Under ...
Tags: Under Armour, Kevin Durant, Sporting Goods
Nike Basketball is charting a new path in product innovation. Celebrating the brand’s 40-year history in basketball with a nostalgic look back is not a top priority. The future is now, and the goal remains to deliver trailblazing ...
Tags: Nike Basketball, uniform