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John Adams to Send Britain's Best Othello Player to Japan for World Championship

Sep 6, 2016

The firm will sponsor a young player aged between eight and 14 to take part in the World Othello Championships in Japan via a national competition. John Adams is offering young fans of the game Othello the chance to head to Japan to ...

Tags: World Othello Championships, John Adams

Esdevium Celebrates First Fantasy Flight Games Nationals Success

Aug 24, 2016

500 gamers flocked to Birmingham's International Convention Centre for a three-day event featuring Star Wars X-Wing, Android: Netrunner and A Game of Thrones the Card Game. Esdevium Games is toasting the success of its first own Fantasy ...

Tags: Esdevium Games, Star Wars

GoPro Names First Sponsored Swimmer

Mar 30, 2016

GoPro, Inc. (NASDAQ: GPRO) welcomed champion swimmer Missy Franklin to its elite roster of athletes. Franklin is the first swimmer to join the GoPro team and will be featured in a GoPro original series called "Finding Missy," offering a ...

Tags: GoPro, Swimmer, Missy Frankin

Newton Running Signs Crowie For Lifetime Partnership

Mar 22, 2016

Newton Running signed Craig “Crowie” Alexander in a lifetime partnership with the recognized triathlete. Alexander is the 2008, 2009 and 2011 Ironman Triathlon World Champion as well as the 2006 and 2011 Ironman 70.3 World ...

Tags: Newton Running, Crowie, Lifetime Partnership

China Retains Overall Title at Fina Synchronized Swimming World Trophy

Dec 17, 2015

Host China dominated the team free routine and free combination at the 10th FINA Synchronized Swimming World Trophy here on Sunday, claiming overall champion one more time by sweeping four golds out of five on offer. In the team free ...

Tags: FINA Synchronized Swimming, champion

DFS Unveils Team GB Ambassadors

Nov 19, 2015

DFS, the official Team GB Homeware Partner for the Rio 2016 Olympic Games, today unveiled track cyclist and double Olympic Champion Laura Trott, triple World Swimming Champion and World Record holder Adam Peaty and 2015 World Gymnastic ...

Tags: DFS, Homeware, sofa

Seth Wescott Invests in Winterstick Snowboards

Sep 23, 2015

Winterstick Snowboards welcomed pro snowboarder and entrepreneur Seth Wescott to its ownership group and unveiled plans to develop a custom snowboard workshop at Sugarloaf Mountain in Carrabassett Valley, ME. The “Original ...

Tags: Winterstick Snowboards, Seth Wescott, snowboard workshop, Swallowtail

Winner Takes All: a Closer Look at Games Tournaments

Sep 16, 2015

Competitions have proven to be successful campaigns for brands, whether it’s boosting their awareness or increasing sales. Rhys Troake finds out how kids aren’t the only winners when it comes to these tournaments. It’s ...

Tags: Games Tournaments, classic game

Hoka Added Six New Triathletes to Its Growing Roster of Pros

Apr 3, 2015

Hoka One One, a division of Deckers Brands, added six new triathletes to its growing roster of pros. The athletes include former Ironman world champion Leanda Cave, Danielle Mack, Lauren Goss, Josh Amberger, Kevin Collington and Drew Scott. ...

Tags: Hoka One One, triathletes, Sporting Goods

L. L. Bean and Craft Sportswear Support U. S. Ski Team

Apr 1, 2015

L.L.Bean and Craft Sportswear North America announced a multi-year partnership with the U.S. Cross Country Ski Team and U.S. Nordic Combined Ski Team. As official supplier to the U.S. Ski Team, L.L.Bean will provide insulated outerwear ...

Tags: Sportswear, L.L.Bean, Craft Sportswear

Anniversary Edition of Popular 80th Monopoly Brand

Jan 28, 2015

80th Anniversary Edition board games, digital formats, Monopoly themed TV shows and the Monopoly World Championships all celebrate the game's milestone this year. Hasbro is celebrating eight decades of its popular Monopoly brand this year ...

Tags: TV shows, board games, digital formats, Toys

Timex Partnered with Global Sports Communication O Work Closely with Road Runners

Jan 26, 2015

Timex has partnered with Global Sports Communication to work closely with road runners and other athletes the agency manages all over the world. “I started with a simple stopwatch coaching the athletes, but today there are so many ...

Tags: sports marketing, healthy lifestyle, Sporting Goods

GU Energy Names Former Smith Optics Executive Blair Clark as New Vice President of Sales

Jan 14, 2015

GU Energy Labs’ has named former Smith Optics executive Blair Clark as its new vice president of sales and announced several other changes to its sales organization. Jon Parker has been hired as senior regional sales manager for the ...

Tags: snow-sports helmets, bicycle helmets, Sporting Goods

2015 International Ces Promoting The Latest Innovations

Jan 7, 2015

The 2015 International CES® will feature Hollywood stars, TV personalities, professional athletes and musical icons promoting the latest innovations revolutionizing the ways consumers live, work, play, connect and access information. ...

Tags: 2015 CES, Hollywood Stars, TV Personalities

Massbike Named Richard Fries to Serve as Its New Executive Director

Jan 7, 2015

The Massachusetts Bicycle Coalition (MassBike) board of directors has named Richard Fries to serve as its new executive director after an extensive search and interview process. His appointment comes as new investments in infrastructure and ...

Tags: cycling events, bicycling community, Sporting Goods

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