When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events, therefore success is dependent on their behavior ...
Tags: potential customers, booth staffers, fundamental problem
It can be hard to determine just how many booth staffers you need to bring to your next trade show or event. The investment in booth staffers in terms of time training and money spent traveling to the event can be substantial. Appropriately ...
Tags: trade show, booth staffers, demonstrations
The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that? I’ve found in my years of trade show experience there are 5 ...
Tags: demonstration, guard up, target market
Although we’d all love to know the secrets to the best booth staff, there really is no one answer. Selecting the right people for the job is what you do for your business year round and the same rules should apply when attending a ...
Are you planning your next trade show or event? Do you know you have an average of 3 seconds to make an impression on an attendee? It can be a challenge to conduct successful events, identify the right display, maximize crowd impact, and ...
Tags: Trade Show, social media buzz
This started as a blog post about creative exhibit design, but turned into a post about creative exhibit designers, because without the designers, you don’t get the creative design. It’s that simple. Creative exhibit ...
Imagine you stood in a room with 393 fellow exhibitors, and asked them the question, “How did you stretch your exhibiting budget over the past two years?” Think of all the great advice they could share. Well, now you have all ...