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Saban Brands Kicks off UK Toy Launch for Cirque Du Soleil Junior - Luna Petunia

Sep 28, 2017

Funrise Toys has been appointed as global master toy partner for the pre-school show. Saban Brands has detailed the UK launch strategy for the first line of toys inspired by pre-school property, Cirque du Soleil Junior – Luna ...

Tags: Funrise Toys, Toys

Kids Inspire New Toys for Lottie Dolls

Aug 22, 2017

The toy firm is making an official commitment to develop new toys that have been inspired by children through a series of monthly competitions. Children will play a fundamental role in the inspiration of all Lottie Dolls products in the ...

Tags: Kids, Lottie Dolls

Netflix's True and The Rainbow Kingdom Inspires Toys

Aug 22, 2017

The Toy State has been appointed master toy licensee for the property. Netflix Original’s pre-school series, True and the Rainbow Kingdom, has gained a new master toy licensee in the form of Toy State. In a deal brokered by Guru ...

Tags: Netflix, Toys

Rainbow Rangers Taps Fisher-Price for New Toys

Feb 13, 2017

Fisher-Price will develop a range of pre-school items, including plush, vehicles, dolls, play-sets, musical toys and more. Genius Brands has snapped up Fisher-Price as master toy partner for the company’s pre-school series, Rainbow ...

Tags: Fisher-Price, musical toys

Jazwares Named New Master Toy Licensee for Molang

Oct 12, 2016

The new collection of toys will include figures, play-sets, vehicles and plush. Jazwares has been named the master toy licensee for North America and Latin America for the animated show, Molang. Paris-based animation production and ...

Tags: Jazwares, Molang, Millimages

Snaptoys Named Master Toy Licensee for Netflix Series Word Party

Sep 29, 2016

Snaptoys will create plush, figures, play-sets and electronic toys based on the series, which will debut in autumn 2017. The Jim Henson Company has appointed Snaptoys as master toy licensee by for the Netflix pre-school series, Word ...

Tags: Snaptoys, Jim Henson, Word Party, master toy licensee

Playmobil to Launch How to Train Your Dragon Play-Sets

Sep 20, 2016

"We believe the Dragons products will ignite our fans's passion even more and at the same time invite more children to get to know the play benefits of Playmobil." Playmobil has partnered with DreamWorks Animation to develop a series of ...

Tags: Playmobil, Dragons products, DreamWorks Animation

Ad Attack: The Rise of Toys and Games in Advertising

Sep 7, 2016

Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...

Tags: toys and games, Born Licensing, advertising

London's Playpress Hits Kickstarter with Eco-Friendly Press-out Play-Sets

Aug 5, 2016

The firm is looking to raise £25,000 in order to take its project – a collection of press pout and play cardboard play-sets – to market this Christmas. A London-based team of toy designers is chasing Kickstarter ...

Tags: Press-out Play-Sets, Toys

Character Options' New Girls' Collectable Line, Twozies, to Launch in August

Jun 29, 2016

Twozies is a line of little babies and pets who do everything together. Character Options' new girls' collectable line, Twozies, is launching in the UK in late August. Twozies is a line of little babies and pets who do everything ...

Tags: Twozies, babies, pets

Lego Unveils New Lego Friends Play-Sets

Jun 23, 2016

Nine new sets are available as part of the LEGO Friends line, including an Amusement Park Roller Coaster and Horse Vet Trailer. Fans can explore the growing world of Heartlake City, thanks to LEGO’s latest play-set additions to its ...

Tags: Heartlake City, Amusement Park line

Mattel Named Master Toy Partner for Fast & Furious Franchise

Jun 23, 2016

The firm will deliver a line of vehicles and play-sets to coincide with the release of Fast & Furious 8 in 2017. Mattel has been named the master toy partner for the Hollywood movie franchise, Fast & Furious. The move comes as ...

Tags: Fast&Furious, toy line

Eighties Toy Brand Madballs to Return This Year Courtesy of Just Play

Jun 20, 2016

Madballs brand will relaucnh with new collectables, play-sets and more. American Greetings Entertainment has detailed its plans to relaunch the 1980s cult entertainment phenomenon, Madballs. AGE – the outbound division of American ...

Tags: madballs, maquinitas, entertainment

Famosa's Heidi Range Heads to Mexico

Jun 20, 2016

Range spans Heidi dolls, plush, play-sets and figurines. Famosa is bringing its Heidi toy range to Mexico. Continuing Studio 100's brand development across Latin America, the toy range will debut in Mexico this Christmas, featuring ...

Tags: Heidi toy, evergreen brand

Playmates Toys Drops TMNT Toy Range for New Film

Apr 11, 2016

The TMNT range spans action figures, vehicles, play-sets and role-play items. Following the upcoming film release of Teenage Mutant Ninja Turtles: Out of the Shadows, Playmates Toys has just unveiled its new toys based on the film. The ...

Tags: Playmates Toys, Toys, tmnt, teenage mutant ninja turtles

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