Some of you may be old enough to remember “The Amazing Kreskin”, a frequent guest with Johnny Carson on “The Tonight Show”. I met Kreskin at a trade show, where he attracted a huge, standing room only crowd to his ...
Tags: Johnny Carson, ESP, potential customers
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows and events, one thing is consistently desired; intriguing design. We wanted to explore the history ...
Tags: historical designs, Greg Mathieson, Skyline
In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI? We all love to make a sale at the show or the few days after, but in many industries that just isn’t ...
Tags: Pre-ROI, branding materials, exhibit
Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit ...
Tags: trade show exhibit, one-time event, business relationship
Anyone who has ever been part of the creative process knows firsthand that designing trade show exhibits can prove a challenge in all the best and worst ways. Creatively, business executives love getting the chance to flex their marketing ...
Most people don’t like to discuss money, but what’s the first question people usually ask when they see something they want? If you’re like me, your immediate next thoughts are, can I get it for less? Or, how can I get ...
Tags: Trade Show Budget, budgets
This started as a blog post about creative exhibit design, but turned into a post about creative exhibit designers, because without the designers, you don’t get the creative design. It’s that simple. Creative exhibit ...
Displays & Exhibits, Inc. (D&E), a division of Absolute Exhibits, a major force in the trade show exhibit building industry, is bringing a new line of flexible furniture named ümlot, to the trade show floor. These products are the very ...
Tags: Furniture, Furnishing, chair, tables
Displays & Exhibits, Inc. (D&E), a division of Absolute Exhibits, a major force in the trade show exhibit building industry, is bringing a new line of flexible furniture named ümlot, to the trade show floor. These products are the very ...
Tags: Construction, exhibit building