STOUFFER'S, provider of frozen entrees, launched a new advertising campaign.
The campaign shares a look at what the STOUFFER'S brand has always stood for - making delicious meals with quality ingredients you can feel good about serving to your family.
The campaign aims to tie back to the deep roots of the STOUFFER'S brand and the high standards Mrs. Stouffer created in 1924. The STOUFFER'S brand started in a small Cleveland restaurant, which later became a chain of restaurants due to the first location's enormous success. Recognizing the quality of the meals, customers began asking for take-away versions of their favorite meals and by 1954, the family had founded the frozen food operation bearing its name. The Stouffer family began freezing and selling their popular items.
"It's extremely important for us at Stouffer's to show where our values stem from and how closely we uphold those same values today," said Tom Moe, Director of Marketing for Stouffer's.
Today, those standards live on through great ingredients with no preservatives, such as freshly made pasta, real mozzarella, aged parmesan, and the same love Mrs. Stouffer put into every meal at the family restaurant decades ago. Over the years, STOUFFER'S has led in innovation in the frozen category, while continuing to provide quality ingredients in more than 180 varieties of their entrees. The new ads released give viewers a quick glimpse into the history, the family and the dedication to consumers that shaped the STOUFFER'S brand.
"When preparing our dishes, it's all about the details and care that make our food so similar to how you make it at home," said Chef Robert Fedorko, Director of Culinary Innovation of Nestlé, STOUFFER'S parent company. "We start by layering our freshly made noodles by hand. We then use sauce that is made of tomatoes picked right from the vine at the peak of freshness, and then top it off with real mozzarella and aged parmesan. Finally, we simply freeze our lasagna to lock in all the great homemade flavors the moment after it's prepared. It's that simple."
The new campaign officially launched on television and digital on Monday, February 1.
