Vasque will be celebrating its 50th anniversary this summer at the Outdoor Retailer show with a special honor to its retail partners.
Vasque founder, William D. Sweasy traveled to Europe in the early 60s and discovered outdoor recreation and mountaineering were sweeping the continent. Returning home to Red Wing, MN, he began making high quality mountaineering and hiking boots so he would be ready when the time came. Over the years, Vasque’s boot styles such as the Whitney, Clarion, Sundowner and Skywalk became synonymous with quality, purpose built, trail ready footwear. By 2008 Vasque had introduced multiple trail runners which received Gear of the Year from Outside Magazine in ’03, ’06 and ’08. In 2003, Vasque introduced the Breeze hiking boot, which has been one of the best-selling specialty hiking products of the last 10 years. To this day, Vasque continues to build upon its 50 years of research, testing and design to bring innovative product to trail enthusiasts across the globe.
“Our success over the past 50 years is largely due to our retailers,” states vice president of Vasque, George Curleigh. “Without our retailers’ support and commitment to the brand, we wouldn’t be celebrating 50 years of performance footwear and we wanted to be sure to honor them on this special occasion.”
To celebrate 50 years as the premier outdoor footwear brand, Vasque is honoring the retailers who have been supportive of the brand along the way at the Outdoor Retailer show. Stop by Vasque’s booth #12001, from 4:30 6:00 on Thursday, Day 2 of the show to toast the brand’s 50th anniversary and its retailers and also see the brand’s latest performance footwear collections. Guests will get an authentic Red Wing Leather koozie embossed with Vasque’s logo to commemorate the anniversary (while supplies last).
