Malaysia-based Brahim's(BHB)has signed a memorandum of understanding(MoU)with Dhyafat Albalad Alameen(Dhyafa)to set up a joint venture(JV)project to produce,sell and distribute food products in Makkah,Saudi Arabia.
The JV will also provide the Malaysian firm with opportunities in trading,food services,restaurant operations,industrial catering,logistics and warehouse management segments.
Dhyafa will search for a suitable land area and negotiate for a long-term lease as well as accumulate all information about local laws and regulations required to be complied for the proposed activities.
BHB will put its expertise to establish the food facility,as well as in the operation management,food production and processing,packaging and quality management.
Owned by the Municipality of Makkah,Dhyafa is a private development company that assesses and develops business opportunities with private partners to improve hospitality and tourism services in the region.
