Altria Group's has acquired the e-vapor business Green Smoke for $110 million in cash plus up to $20 million in incentive payments.
Posting $40 million revenue in 2013, the majority of Green Smoke's sales are online in the U.S. The company's retail sales in convenience stores were $3.9 million last year,representing a 0.8 percent market share.
Green Smoke presents an opportunity for Altria to develop a portfolio of e-vapor brands to complement its existing MarkTen e-vapor product. Green Smokes products are bigger and have stronger batteries than MarkTens.
Altria can leverage its sales force,retailer relationships and marketing expertise to quickly bring broader distribution to Green Smoke.
Source:
http://www.e-cigarette.hk/en/Altria-Group-acquires-Green-Smoke
