Trade Resources Company News Vallourec's Various Entities Will Be Adopting a Single Brand and Common Identity

Vallourec's Various Entities Will Be Adopting a Single Brand and Common Identity

Tags: Vallourec, Brand

Global pipe and tube producer Vallourec announced Tuesday that its various entities will be adopting a single brand and common identity: Vallourec. The company said that the move marks a new milestone in the group's history, which was formed beginning in the late 19th century through successive mergers of numerous companies.

Since the creation of the joint venture Vallourec & Mannesmann Tubes in 1997, a number of entities have operated under the V & M brand. The decision to bring all of these entities under the single Vallourec brand reflects the successful integration of the numerous companies acquired or created by the group throughout the world, including numerous locations through Europe, Asia, Africa, North and South America and the Middle East.

Deployment of the Vallourec brand will begin in June and continue progressively through the end of 2014.

Source: http://www.steelorbis.com/steel-news/latest-news/vallourec-to-consolidate-operations-under-one-brand-name-761528.htm
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Vallourec to Consolidate Operations Under One Brand Name
Topics: Metallurgy