Glastonbury-based Indigo Herbs has rebranded its health and nutrition range while retaining the company’s core commitments of providing affordable, pure organic and raw products.
The restructure includes streamlining of over 500 products which are classified into three sub-segments - Indigo Nutrition, Indigo Pure Herbs, and Indigo Herbal Tea.
The health food company has secured organic certification from the Organic Food Federation.
Since 2004, it has producing its herbs, superfoods, and wholefoods under its own brand.
Indigo Herbs managing director Steve McKewon was quoted by Fdin.org.uk as saying : "It's a whole new look for Indigo Herbs and an exciting time of change for the company.
"We're dedicated to ensuring our high quality ingredients and great prices remain the same, continuing to work with ethical suppliers and providing quality assurance."
The overhaul has been taken up in order to attract a wider consumer base in the superfood market, which is considered to be expanding at fast pace.
The company sells powders, butters, syrups, berries, nuts, seeds.
These products are packaged in user-friendly re-sealable pouches, jars and bottles.
The Indigo Pure Herbs range consists of more than 60 Herbal Tinctures and 50 Herbal Powders.
The Indigo Herbal Tea range comprises over 50 herbal tea ingredients.
