ViSalus, a US-based producer weight-management products and nutritional supplements, plans to launch its new patent pending, high protein, high fiber cereal - Vi Crunch Protein Super Cereal.
The new product, which is the ViSalus' biggest product introduction in its history, will complement the company's meal replacement shake and nutritional supplements.
According to the company, Vi Crunch Protein Super Cereal features 12g of Fi-Sorb protein blend from five sources of protein, 5g of prebiotic fiber, vitamins and minerals, antioxidants grape seed and rosemary extract, only 3g of sugar per serving. It also features the company's signature Sweet Cream flavor that has made its shake a success.
ViSalus is also releasing Vi Crunch Fusions, two flavorful and nutritious toppings to add to Vi Crunch cereal, other favorite breakfast foods like shakes or yogurt, or to eat as a stand-alone snack.
ViSalus chief executive officer Ryan Blair said that over the past 100 years, there has been little innovation in the cereal category.
"We are challenging breakfast foods that have high sugar, salt and fat content by offering a nutritionally dense cereal that tastes great without ingredients that have a detrimental impact on human health," Blair added.
Vi Crunch Protein Super Cereal and Vi Crunch Fusions will initially be available as an add-on order to the Body by Vi 90-Day Challenge kits, with plans for their inclusion in expanded Fit, Transformation, Core, Shape and Balance Kits in early 2014.
ViSalus markets its products in North America under the ViSalus brand, and in the UK under the Vi brand through the Body by Vi Challenge. ViSalus is headquartered in Los Angeles, California and Troy, Michigan.