James Cropper will launch sustainable moulded paper packaging at Packaging Innovations.
Our Chief Technology Officer Patrick Willink explains more about the product, the business and the thinking behind our striking stand.
“At James Cropper PLC we have a long history of producing luxury paper in outstanding, vibrant colours that are suited exactly to brand owners’ needs. James Cropper 3D Products is a natural progression, applying our expertise in blending fibre and our mastery of colour to moulded fibre packaging. It is the combination of these skills that allows us to produce moulded fibre with a depth and consistency of colour that really stands out.
“Its high colour quality, feel and design engineering make it a real alternative to plastic in packaging, with significant advantages that add value and enhance brand experience.
“It is 100% recyclable with paper and comes from renewable sources. Not only is this great news for us all in terms of overcoming the environmental issues associated with plastic production and waste, it is also a sustainability story that will appeal to consumers.
“Innovation is at the heart of our business and that’s why we’ve created a very special exhibition stand for our launch at Packaging Innovations 2016.
