Breakstone’s, a brand owned by food and beverage firm Kraft Foods, has introduced new Greek Style Sour Cream featuring the smooth, creamy texture and rich taste of traditional Breakstone’s Sour Cream blended with Greek strained yogurt.
Claimed to contain 50% less fat, 40% less cholesterol, and twice the calcium and protein of regular sour cream, the new product provides consumers with a better-for-you option.
It can be substituted for traditional sour cream when making dips, side dishes, entrees and desserts, the company said.
Breakstone's brand manager Shannon Lester said, "We are always looking to develop new foods that meet a variety of consumers' needs and nowadays consumers are seeking better-for-you alternatives.
"Some consumers are already substituting Greek yogurt for sour cream, but sacrificing the creamy texture and delicious taste of traditional sour cream. However, with BREAKSTONE'S new Greek Style Sour Cream consumers can enjoy both."
Breakstone's Greek Style Sour Cream is currently available in the dairy aisle of retailers across the country in a 16oz container for a suggested retail price of $2.99.
Image: The new Greek Style Sour Cream is blended with authentic Greek yogurt. Photo courtesy of Business Wire / Kraft Foods Group, Inc.
