UK-based Pearlfisher has developed new packaging design for Cadbury Dairy Milk packaging under its partnership with the chocolate company
The new design is said to reflect the joyful character of over 50 global variants of Cadbury Dairy Milk.
Cadbury Dairy Milk has already launched the new design across global markets including the UK, South Africa, India and Malaysia, while planning to make it available across the globe during 2013 and 2014.
Pearlfisher chief creative officer Jonathan Ford said the creative approach is a balance of measured change as well as a globally creative idea.
"Our design essence 'See the joy' sits at the heart of the new brand world which revolutionises the expression of the Cadbury Dairy Milk variants, replacing product shots with imaginative, joyful expressions of each flavour and key ingredients," Ford added.
